FPB — brought to life!


Another successful Auckland Home Show was held last month, with 50,000 plus visitors attending the show.


While Carters is trade focused, they understand that there are certain things they can do to help make building easier for their customers.


One of these things is to continue to educate consumers on the value of Future-Proof Building. This helps create pull-through so that customers come to the builder better educated about the beneficial effects of using premium products, with the final aim to deliver a better home now that’ll be worth more in the future.


To help get this message across, Construction Marketing Services ran half hour seminars on FPB intermittently through the five days of the show.


These seminars were to whet the consumer’s appetite regarding FPB, and attendees were armed with plenty of reading material to learn more about it and the partners involved.


For those that couldn’t attend on the day but expressed interest in the seminars, further seminar dates will be organised.


Another interactive element to the stand was an exhibit with sliding doors controlled by a motion sensor.


Various sounds from everyday life such as mowing, car alarms and planes passing overhead were playing behind the doors in an enclosed space, but muffled by a noise control solution such as Pink Batts Silencer and GIB Noiseline.


When someone walked up to the display, the doors opened due to the motion sensor and the true volume of the sounds playing was revealed!


Two FPB partners contributed prizes to the stand so a competition was run to win a Hometech heat pump or an InSinkErator steaming hot water tap.


Once a stand visitor filled in an entry form, they (and their partner/family) were eligible for a free tape measure.


Congratulations go to winners Annette McIntosh of Papatoetoe who won the heat pump and Chris Whyte of Birkdale who won the steaming hot water tap.


For the third year in a row, Carters offered free espresso coffee on its stand to anyone that filled out an entry form. This proved to be an excellent drawcard for the stand, with queues extending out into the aisle at times!


The stand was a success as it delivered on its goal of educating consumers on the concept of Future-Proof Building. It also helped bring the FPB concept to life so consumers could see the relevance to their home maintenance, renovation or when starting from scratch to build a new home.


Carters would like to thank the FPB partners that took part in the stand, including Tasman Insulation, Winstone Wallboards, Hometech, Parex, Norman Ellison Carpets, Electrolux, DVS, Clearlite and a special thank you to CMS for helping man the stand and presenting the seminars.

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