The profile of Future-Proof Building (FPB) has taken a big jump recently, with Greer Robson fronting a new series of television advertisements.
The idea behind the programme is to give those thinking of building, renovating or improving their home the necessary tools and ideas to create a better home that will be worth more in the future.
In addition to the television commercials and brochures, there will be point of sale posters in FPB merchants around the country — such as Carters — reinforcing the television campaign and encouraging people to find out more about the programme.
The last series of FPB commercials created an unprompted consumer awareness of 44%. This new campaign is significantly larger and should make FPB a household name and a key influencer when it comes to building decisions.
Carters is sponsoring the first of eight commercials designed to give home owners basic tips on how to future-proof their homes.
Viewers are directed to the FPB web site where they can find details of Tomorrow’s Showhomes, Future-Proof Builders and where they can register to attend a Future-Proof Building seminar.
In addition, an 0508 number will send out booklets outlining the key concepts of FPB.
The Tomorrow’s Showhomes programme brings the Future-Proof Building concepts to life, with consumers able to visit homes that have embraced the principles of FPB.
In 2008 there will be showhomes open in Auckland, Christchurch, Ashburton, New Plymouth, and Wellington.
The 2008 FPB programme promises to be the largest and most successful ever, so for more information on becoming a Future-Proof Builder call Ian Watt on 09 589 2050 or visit www.fpb.co.nz.