How apps can change the way you do business


Increasingly more businesses are moving towards smartphones as a business communication tool.

There is huge potential in these devices to do more than just keep in touch. No matter what operating system your phone uses, there is an abundance of apps available, many of which can help improve business efficiency.

It’s all about relevancy. So, depending on your business model, the product or service you sell or simply the size of your budget, you need to find the right tools for your business — and smartphone apps are no different. Here are a few examples to consider.

Think of tradesmen who need to be on site to get the job done. The more time on site the better, right? “Tradies’ app”, designed by a builder of 25 years, lets them do just that.

It allows tradesmen to complete a quote and email it through to the client before they’ve even left the property.

Purchase orders can be placed directly from the app, and subcontractor agreements can be signed and sent, all from the site the tradesman is working on.

A manufacturing business operating a shift-based workforce could use an app such as “Shifty” to easily build staff rosters and inform all employees by emailing the roster to them directly from the app.

Another app with an environmental benefit and a practical solution for storing business cards is “Business Card Reader”. Take a photo of a business card and see the information populate to your contacts automatically.

And because most smartphones are now being sold with plans that include allocated minutes and allocated data, you really should be maximising the business benefits. You are already paying for it, so why not use it?

To find these apps as well as thousands of other useful smartphone apps, search App Store, Google Play or Marketplace on your smartphone.

For more information on a great range of smartphones, call your local Telecom Business Hub on 0800 BUS HUB (0800 287 482), 126 or go online to

• Apps mentioned in this article are examples of what is available and are not endorsed or supported by Telecom NZ. Smartphone apps may not be available across all operating systems.

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