With video becoming the predominant form of content worldwide, construction companies in New Zealand have started to work with new Kiwi company, VideoTaxi.
Despite little marketing to date, VideoTaxi has already signed up more than 20 leading Kiwi corporates, including many in the construction sector such as James Hardie, timber company Juken, HEB Construction, PlaceMakers and ITM.
Westfield is also documenting the progress of its massive new mall in Newmarket. And industry body, Construction Health & Safety NZ (CHASNZ), has recently signed on for a second year.
Co-founder Ondrej Havas, a media veteran of almost 40 years through his company Omnicron Productions, says he started VideoTaxi after identifying a clear need in the market.
“Research shows within a couple of years 80% of internet traffic will be video. And we already know video is six times more likely to be seen than static images on platforms like Facebook,” Mr Havas says.
“While anyone can shoot video on a phone these days, the quality and consistency is not always up to standard, and the results can be very patchy.
“VideoTaxi makes the creation of professional content easy, while also providing the back-end systems which take away all the guesswork.
VideoTaxi operates as a subscription service, allowing businesses and organisations to develop their own video content as they see fit.
An annual subscription gives the client access to an experienced video producer for a set number of days a year, and they can use the service in any way they like – whether that’s for internal staff presentations, web site, social content, or TV and digital advertising — it’s up to them.
“The great thing for clients is their subscription covers everything – the content producer, concept and creative, shooting, editing and graphics, production equipment, software, special effects, use of drones and our greenscreen studio. It’s all included in one simple rate,” Mr Havas says.
As for the name, Havas says VideoTaxi offers a corporate video service that is flexible, always available and quick to respond — just like a taxi.
And with its five branded cars in Auckland, its bold yellow and black branding is certainly attracting attention.
