Construction Marketing Services Ltd (CMS) has appointed Aidan Jury as its new chief executive officer.
In the past four years CMS has launched its Future Proof Building brand FPB with a significant television and consumer media programme with the aim of creating an umbrella brand in which consumers relate to suppliers of quality products and services through FPB partners.
In an industry that is facing a severe reduction in demand due to the global recession, CMS is continuing to invest in its people and the FPB brand.
The investment in a consumer-facing brand will continue to help differentiate CMS members, as well as creating awareness and demand for FPB partner products and services.
“CMS has been working for the past year on a series of new initiatives that will create superior value for its clients as we head into a brave new world,” chairman of CMS and chief executive officer of the NZPM Group Alister Lawrence says.
“Aidan’s appointment is the first step in that process with a series of announcements planned for during the year.”
As CMS enters this next stage of growth the business will continue to have the future support of its two strategic shareholders, Plumbing World and Carters (a division of Carter Holt Harvey).
These shareholders offer CMS financial strength, support and governance at a strategic level. Both are excited to have Mr Jury coming on board, and believe the skills he will bring to the role, through his domestic and international experience, will be invaluable for the future growth of CMS and the FPB brand.
Current CEO Richard Carver will step aside to focus on his other key business at Jennian Homes.
“In this tough market, it’s critical that we have a leader of CMS that is 110% focused on driving the new CMS initiatives. Mr Carver will remain actively involved and committed to CMS in his capacity as a director,” Mr Lawrence says.
“It is important for CMS and particularly for the Future Proof Building initiative to continue to build the momentum in bringing builders on board as part of the programme. Mr Carver has recognised for some time that his role as chief executive poses a conflict of interest in the eyes of some other housing companies.
“Mr Jury’s appointment will assist builders to feel more comfortable to participate in a commercially valuable component of a builders marketing mix. The Future Proof Building brand has the ability to drive consumers to those builders who want to survive and grow,” Mr Lawrence says.
Mr Jury comes from his current role as managing director of Hettich. His previous Australasia sales and marketing roles for Hettich saw him move back to Auckland in 2007.
In these roles he has participated in the development of the company’s global marketing strategies and has learnt many lessons in traversing the multi-channel, multi-influencer kitchen and joinery industry from within his sales, marketing and management functions.
“I have been working with CMS as a client for several years and have seen the potential of the Future Proof Building brand to build our Hettich business,” Mr Jury says.
“Our current FPB TV campaign is doing a fantastic job of raising awareness of our brand with consumers and activating our channel relationships with kitchen manufacturers.
“I’ve seen what it can do for my business but also I see all the untapped potential of a community-style business that leverages the strength of the group. I’m excited by the opportunity in challenging times,” he says.
Mr Jury will officially commence his new role on 1 May 2009.