It’s been a long time since PlaceMakers launched a major brand campaign — and the latest one hits the nail on the head.
PlaceMakers is putting a stake in the ground as first and foremost for the building trade, and is signaling it’s ready for anticipated industry change.
“The building industry has been through some tough times, and PlaceMakers want the trade to know that we’re right behind them,” PlaceMakers chief executive John Beveridge says.
The new brand advertisements focus on “the job” and the team that brings the build together. Instead of using actors or scripts, real builders, real subcontractors and a real “job” feature in the ads — and it all took place in Ngaruawahia.
It’s a chance for New Zealanders to see real, talented, quality-focused builders and subbies doing and enjoying their work.
“We are committed to building New Zealand, together with our trade customers, our suppliers and our staff. We want our customers to know who we are and what we stand for — we value people, we’ve got the knowledge and we’re great and reliable on the job,” Mr Beveridge says.
“This brand campaign is part of a bigger story for PlaceMakers — it signals the evolution of our brand and our business. We are ready for anticipated industry growth, and we’re focused on strengthening our position as the leading and largest building supplies partner to the trade in New Zealand,” he says.
The unusual approach of using real builders and a real build illustrates PlaceMakers’ commitment to the job. It emphasises “togetherness” and the complexity — and therefore greatness — of the building trade.
“PlaceMakers has 30 years of getting behind Kiwi builders, and we’re here for the long term.”
To view the first two ads of the campaign, visit the PlaceMakers web site at www.placemakers.co.nz/footer/pages/placemakers-tv.aspx.