Builders have ranked 14th out of 30 professions in the latest annual Reader’s Digest Trust Survey. Now in its sixth year, the publication commissioned an independent market research company to conduct an on-line survey of 500 adult New Zealanders.
Builders only just managed to make the top half of the professions list, just ahead of accountants and religious ministers/priests and just behind chiropractors and personal trainers. Not surprisingly, politicians finished bottom just below car salesmen, telemarketers, psychics, real estate agents and, er, journalists.
Firefighters finished top for the third year running, just ahead of ambulance officers, pilots, nurses and doctors. New Zealand’s most trusted person is Sir Edmund Hillary. The nation’s love of sport is evidenced with a raft of sportspeople, including cyclist Sarah Ulmer, rugby player Tana Umaga and golfer Michael Campbell, in the top 10.
In fact, nine of the top 10 entrants in this category have a sporting background.